8on8

Central Saint Martins’ MA Fashion graduate Li Gong founded menswear label 8ON8 in 2017.

After carefully developing his aesthetic and style he presents in 8on8 a fresh vision and energy of the future drawing reference points from past generations of city life and the energy of youth in a mature form.

Fresh pattern cutting technique and tempered proportions combine with the mix of technical and traditional fabrics to provide distinct categories of clothing for men transcending and fusing the categories of contemporary sportswear and men’s tailoring.